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When Greg Grunberg first entered the pop culture consciousness playing aspiring entrepreneur Sean Blumberg on the hit prime-time drama Felicity, it was a classic example of art imitating life. Felicity co-creator J.J. Abrams, Grunberg's lifelong friend, drew inspiration for Sean's crackpot business schemes--among them edible marzipan boxer shorts, flavored pen caps and the mysterious condiment Smoothaise--directly from Grunberg's own pre-fame professional pursuits, including Yogurt Runners, a frozen yogurt delivery service catering to Hollywood studios and agencies.
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