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How Social Media Can Rev Up Revenue

Social media helps local businesses better engage customers and boost revenue. Here's how to make it do the same for yours.

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This story appears in the November 2010 issue of Entrepreneur. Subscribe »

Joe Sorge is a soft-spoken guy with a fast smile. He runs a couple of restaurants in Milwaukee, including the AJ Bombers burger place, which is where I met him. But how I met him is the real story: I tweeted that I was visiting Milwaukee, and Sorge was fast on the response: "Well, if you're hungry, we have a burger waiting for you at AJ Bombers."

It turns out Sorge does this a lot. By listening to people talking on and about visits to his city, mixed with customers' word-of-mouth on the quality of their experience, Sorge is seeing great results. How great?

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