How Stageit Is Becoming a Must-Have Commerce Tool For Music Entrepreneurs Musicians can streamlive shows to virtual concert-goers through a hassle-free online auditorium.
By Gwen Moran Edited by Frances Dodds
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What it is
Stageit allows musicians to schedule and sell tickets to exclusive, live shows streamed online. Because the site doesn't record the events, they have the immediacy of a live concert. Stageit also allows artists to share events on Facebook.
How it started
Frustrated by the music industry's inability to measure social media beyond counting contacts and Facebook likes, Evan Lowenstein of the Los Angeles-based pop group Evan and Jaron did his own research. He found that fans who attended free shows and shared video online were critical to an artist's success. Armed with this knowledge, he launched Stageit at the 2011 South by Southwest music festival.
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