Why Micro-Influencers Are the Risk-Free Way for Your Business to Take Advantage of TikTok Even with the platform's uncertain future in the U.S., it's still a good idea to work with micro-influencers on what remains a social media powerhouse.

TikTok is commonly thought of as nothing more than Gen Z's favorite platform for madcap entertainment and is certainly a hypnotizing way to follow the latest trends. But the truth is that as its popularity has expanded, so have its uses, dramatically so in fact.

With more than a billion active users globally, the social media giant has been a veritable windfall for businesses, amplifying the reach of titans like the NBA, Netflix and Chipotle.