This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How to Find Investors Through LinkedIn The professional social network has become a tool for identifying and pitching investors.

By Michelle Goodman

This story appears in the January 2015 issue of Entrepreneur. Subscribe »

Dave Gowel has raised $3 million in the three years since he started RockTech, a Cambridge, Mass.-based enterprise-training platform for cloud technologies. Of the 29 angel investors he's brought onboard, all have one thing in common: "Every investor relationship I have was influenced by LinkedIn," says Gowel, RockTech's CEO.

"A compelling example of this came when one of my investors listed his affiliation with RockTech on LinkedIn, and then another angel who saw that update contacted me," Gowel continues. "The latter angel had a very strong respect for my investor who had updated his profile, and [he] became an investor within six months—he even brought in another angel to invest with him."

Thanks to the U.S. Securities and Exchange Commission lifting the ban on general solicitation for investors, LinkedIn has become a potential mother lode for identifying and pitching investors. But it's a nuanced and regulated game.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In