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Innovation in the Social Age <em>Entrepreneur</em> explores the innovation behind three companies -- Foursquare, Square and Zappos.

By Brian Solis

Opinions expressed by Entrepreneur contributors are their own.

The days of great companies, products and services naturally finding their markets are long gone. The advent of social connectivity means consumers are shaping strategies and influencing brands like never before. Old notions of demand are out.

Experiences--good, bad or indifferent--count for everything.

The importance of innovation isn't just the development of brilliant ideas, products or services. How business infrastructures evolve to support them is also mission critical. Modern theories of business management and product development cycles are suddenly old and dusty.