Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.

By Lambeth Hochwald • Nov 15, 2013

Opinions expressed by Entrepreneur contributors are their own.

It's a big task getting employees to see that their tweets and Facebook status updates can be marketing tools for their companies. But for the past three years that's the message Jason Seiden, CEO of Chicago branding agency Ajax Workforce Marketing, has been spreading.

Seiden is on a mission to get individuals to leverage social media in a way that's good for business, creating what he calls a "profersonal" (a hybrid of personal and professional) profile. We sat down with him to learn more.

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