This is a subscriber-only article.

For a limited time, join Entrepreneur+ and save 50% during our Cyber Monday sale. Use code SAVE50.

Join Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW The Esquire Guy explains the duties and casualties of company ambassadorship.

By Ross McCammon

This story appears in the December 2015 issue of Entrepreneur. Subscribe »

Unsplash.com

Something happened to all of us about four years ago. Quietly, and without our approval, a new responsibility was added to our job descriptions: brand ambassador.

It happened to each of us the first time we made a company-related post on social media. The Facebook post of colleagues at a bar after a conference in 2011. The Instagram shot of the dangling M&M's bag in the candy machine with the hashtag "#soclose" in 2012. The tweet "Bored at work" and accompanying photo of a (legitimately impressive) paper-clip sculpture.

We were involved in acquiring this responsibility -- we practically gave our companies no choice but to confer it. But this responsibility was never agreed upon. And therefore, the ramifications of failing to meet the duties associated with it haven't been fully considered.

Editor's Pick

Related Topics

Growing a Business

More Than 90% of Startups Don't Make It. This CEO Reveals What It Takes to Not Only Survive — But Thrive.

Learn what it takes to grow a company while also scaling as a leader.

Marketing

5 Link-Building Tips to Help You Rank on Page 1

Link building is one of the most challenging parts of any SEO strategy. Make it easier with five tried-and-tested strategies for building quality backlinks in 2023.

Leadership

How to Put the "Fun" Back into Your Business Fundamentals

It's time for business leaders to inject some fun into the fundamentals of a flexible working world.

Starting a Business

How Business Community Is Making CEO Life Less Ghastly

People are starting to notice that if you want to get the best out of entrepreneurs, you have to support them. But how?

Business News

Apple Moves to Sever Ties With Goldman Sachs — Here's What That Means for Apple Card and Savings Holders

The end may be near for one of the most prominent alliances between a technology firm and a banking institution.

Marketing

5 Scrappy Ways to Create Quick Marketing Wins

Marketers are under pressure to create both short-term and long-term successes. Here's how you can create quick wins easily alongside your bigger strategy.