For Subscribers

To Post or Not to Post: 3 Rules to Keep in Mind for Keeping Social Media SFW

The Esquire Guy explains the duties and casualties of company ambassadorship.

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By Ross McCammon • Dec 15, 2015

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Something happened to all of us about four years ago. Quietly, and without our approval, a new responsibility was added to our job descriptions: brand ambassador.

It happened to each of us the first time we made a company-related post on social media. The Facebook post of colleagues at a bar after a conference in 2011. The Instagram shot of the dangling M&M's bag in the candy machine with the hashtag "#soclose" in 2012. The tweet "Bored at work" and accompanying photo of a (legitimately impressive) paper-clip sculpture.

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