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What Nextdoor's Success Can Teach Entrepreneurs About How to Grow When the Odds Are Stacked Against You

The social network Nextdoor has seen dramatic success in the past year. Here are four lessons entrepreneurs can learn from the work it's done.

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The ongoing health crisis has not been hard on Nextdoor from a business standpoint. The local community social network reported big increases in user numbers and engagement this past year. Folks used the platform to do things like help neighbors or connect with law enforcement and other public agencies.

The rise of Nextdoor is one of many stories that mark a shifting landscape in online social networking. Everyone wants effective ways to stay connected to the outside world without leaving the safety of their own homes if they don't have to. Apps like Clubhouse let us listen to and participate in live conversations started by influential people, while Zoom business meetings and happy hours keep us connected personally and professionally.

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