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Beyond Plain-Vanilla: Reinventing Ice Cream

How Jeni's Splendid Ice Creams found success in pricey pints.

learn more about Gwen Moran

By Gwen Moran • Mar 3, 2011 Originally published Mar 3, 2011

Opinions expressed by Entrepreneur contributors are their own.

How Jeni's Splendid Ice Creams found success in pricey pints
How Jeni's Splendid Ice Creams found success in pricey pints
Photography by Todd Winters

While most ice cream entrepreneurs concern themselves with perfecting basic vanilla and chocolate, Jeni Britton Bauer started her career experimenting with flavors like bacon, salmon and curry. Her first concoction was a combination of chocolate ice cream and cayenne pepper essential oil.

"I just thought it was a super-creative thing to do: make something frozen hot," Bauer says. "So when I did that, I started thinking, "Oh, my gosh, I've never had ice cream with rose petal or basil or all these other wonderful things.'"

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