Beyond Plain-Vanilla: Reinventing Ice Cream
How Jeni's Splendid Ice Creams found success in pricey pints.
By Gwen Moran • Mar 3, 2011 Originally published Mar 3, 2011
Opinions expressed by Entrepreneur contributors are their own.
Photography by Todd Winters
While most ice cream entrepreneurs concern themselves with perfecting basic vanilla and chocolate, Jeni Britton Bauer started her career experimenting with flavors like bacon, salmon and curry. Her first concoction was a combination of chocolate ice cream and cayenne pepper essential oil.
"I just thought it was a super-creative thing to do: make something frozen hot," Bauer says. "So when I did that, I started thinking, "Oh, my gosh, I've never had ice cream with rose petal or basil or all these other wonderful things.'"
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
