This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Building a Business on Regifting With Shift My Gift, recipients can donate the money Aunt Gladys wanted to spend on them instead of having to find space for yet another useless tchotchke.

By Gwen Moran Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.
• Based in Lincoln University, Pa.
• Two employees
• Page views in the first month: 15,000
• Unique visitors in the first month: 2,000
• Average time spent on the site: four minutes

What it is
Shift My Gift is a web-based service that allows registered users to transfer money to worthy causes--money that would otherwise have been spent on gifts. Donations are processed online through Network for Good, a Bethesda, Md., nonprofit organization. Through a partnership with GuideStar, a nonprofit reporting agency, users can access a database of more than 1.8 million IRS-recognized nonprofits and choose where they want the cash to go.

How it started
After hiking through some of Nepal's poorest regions, Blair Souder returned to his Lincoln University, Pa., home just in time for Black Friday, the post-Thanksgiving retail frenzy. Although the people in Nepal had very little, they "were very connected and seemed to be living in happiness and peace, as far as I could see," Souder says. It was a stark contrast to the shopping craze that kicks off the December holiday season in the States.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In