I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned. Only 0.00006% of businesses will achieve unicorn status. It's not impossible, but extremely challenging, to say the least.

The business world respects unicorn startups and with good reason. To qualify as a unicorn startup, a company must have an investor valuation of $1 billion or more, and there are over 1,200 unicorns in the world as of March 2023.

The path to unicorn status may not be impossible, but it can be highly challenging. After all, only 0.00006% of them will become unicorns.

Nevertheless, and not to brag, serving in roles that ranged from CMO to investor to owner, I've successfully helped grow four unicorns over the past decade that have generated over $18 billion in online revenue. While each company was different — and market strategies are always changing depending on the context of the business — I pulled some commonalities between my successes that will help you think strategically about business growth. Here's what I've learned: