Franchising's Green Scene Environmentally friendly franchises can mean business success--just be sure they're as green as they claim.
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When Mike and Deborah Parisi were looking for a franchise opportunity, they had only broad parameters in mind. They wanted something unique that would be good for the community, and they wanted to feel good about the products they sold. Doing some online research, they came across Pizza Fusion, a green restaurant franchise based in Florida that uses environmentally friendly practices in everything from building designs to food prep to waste disposal.
"It was the product that really spoke to us. It is the closest thing I've tried on the West Coast that tastes like the food you can get in Italy," says Mike. "The green aspect showed us that the company was forward-thinking by taking America's favorite food and modernizing it."