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Free Paint to Good Home A Colorado painter provides free makeovers for crisis-stricken homeowners.

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Emily and Matt Shoulp of M&E Painting.
Emily and Matt Shoulp of M&E Painting.
Photo © Jamie Kripke

Like most community-minded business owners, Matt Shoup had sponsored Little League teams and supported local charities. But in 2007, Shoup--the owner of M&E Painting , a $2 million residential and commercial painting company in Loveland, Colo.--received disturbing news that sparked an idea of how else M&E could contribute.

When a client canceled a pending job because her husband had just died of a heart attack, Shoup told her he would return her deposit, with his condolences. But a few days later, Shoup and his wife, Emily, decided their business would paint the woman's house for free.