How One Entrepreneur Survived Five Years of Errors Only now is this company poised to make money.
Opinions expressed by Entrepreneur contributors are their own.
In 2011, my five pals and I were driving home from one of our weekend ski trips in Vermont. We were engineering students at the time and used to throw out all kinds of ideas during those three-hour drives. On this one day, my friend Donny suggested building skis that were based on engineering principles and thus unequivocally better. We loved the challenge. Surely we could build a better ski.
Related: How This Company Bounced Back After a Toxic Hire