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How One Entrepreneur Survived Five Years of Errors

Only now is this company poised to make money.

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This story appears in the November 2016 issue of Entrepreneur. Subscribe »

In 2011, my five pals and I were driving home from one of our weekend ski trips in Vermont. We were students at the time and used to throw out all kinds of ideas during those three-hour drives. On this one day, my friend Donny suggested building skis that were based on engineering principles and thus unequivocally better. We loved the challenge. Surely we could build a better ski.

Bobby Fisher
Cyrus Schenck atop Stowe Mountain Resort.

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