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How This Platform Makes Raising Money Easier for All Involved

This story appears in the July 2015 issue of Entrepreneur. Subscribe »

Joe Meisch had already invested tens of thousands of dollars in the temple massager he developed to relieve tension headaches. But last November he needed a few thousand more to finish updating the product based on feedback from beta users.

Gabriela Hasbun
Help a brother out: TrustLeaf founders Daniel Lieser (left) and Anson Liang.

He'd already tapped friends and family while building his original prototype several years back, so he figured that well had run dry. This time Meisch turned to TrustLeaf, a new platform that formalizes friends-and-family by offering free personal loan agreements using attorney-prepared templates.

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