How This Startup Is Making It Easier for Renters to Find Housing RadPad garnered 10,000 downloads in its first month.

The last time Jonathan Eppers tried apartment hunting, he found the experience so frustrating he decided not to move. Apartments listed as "available" were not; price listings were inaccurate; scams abounded.

"One of the biggest problems facing renters today is the sheer amount of bad data they come across," says the former eHarmony and Myspace product manager. Convinced the rental process needed a reboot, Eppers and friends Tyler Galpin and Tim Watson in January 2013 founded RadPad, a housing marketplace for the mobile generation.

They faced some resistance. "All these investors we talked to initially said, "You're going to focus on the renters? It's never going to work. They churn; they're not loyal; they don't pay,'" recalls Eppers, CEO of the Los Angeles-based startup.