Networking Is a Marathon, Not a Sprint
Sometimes you have to slow down to go fast.
Years ago, I met a woman who had a reputation as the consummate networker. She had hundreds (if not thousands) of contacts, giving her a broad network made up of people from all walks of life. She was well known in the community as the go-to person if anyone needed anything. Then, one day she pulled me aside and dropped a bombshell: Her networking efforts weren't really paying off.
She went on at some length about all the groups she went to, all the people she met and how she had made so many contacts and was continuing to make more all the time but wasn't actually getting any solid business from her efforts. When I asked her how many networking events she went to each week, she said at least five, and sometimes more.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
