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Online VC Service Lets More Investors Into the Game FundersClub helps facilitate financing in early-stage companies for small investors who want to make small investments.

By Vanessa Richardson

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While crowdfunding doesn't yet allow the 99 percent to invest in companies directly--Kickstarter and Indiegogo supporters typically only contribute or buy a future product--FundersClub is prying open the door to allow more people into the VC game.

The goal of the venture capital platform is to facilitate financing in early-stage companies for small but accredited investors who wish to make low minimum investments. The start-ups, meanwhile, have a better chance of lining up funding than they would from family, banks or angel investors.

Since attracting $6.5 million in VC funding last summer to launch the platform, San Francisco-based FundersClub has helped place more than $2.5 million into nine companies, including Soldsie, a startup that lets merchants sell directly on Facebook;, a social promotion platform for musicians; and Sponsorified, which connects brands with sponsorship opportunities.

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