Only Conscious Brands Will Survive The 2020s
Growing wellness education and plummeting Facebook ad costs have begun a mass consumer shift away from industrial food conglomerates, and towards authentic startup brands.
By Jaron Lukas •
Opinions expressed by Entrepreneur contributors are their own.
We've lived for decades now—two centuries really—of what feels like soul-less corporations mass producing everything from the food we eat to the clothes we wear. It has felt like they controlled everything. Even the government.
This was a natural progression out of the Industrial Revolution. As we became better at automation over the last 50 years and goods became increasingly mass-produced, brands lost their authenticity and frankly gave up their morality in exchange for higher margins.
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