Entrepreneur Plus - Short White
For Subscribers

Peloton Unveiled a $4,000 Treadmill -- and Everything Is Riding on It The $1.25 billion company spent 18 months secretly working on its second-ever product. Is it the beginning of a new fitness revolution?

By Stephanie Schomer

This story appears in the March 2018 issue of Start Up.

Floto + Warner

Have startup questions? Peloton CEO John Foley's got answers! Get advice from him during a Facebook Live at 1 p.m. EST on June 5. Join our Facebook Event to be notified when we are live.

John Foley can't find his desk. The co-founder and CEO of Peloton is showing me around the Manhattan headquarters of his company -- which streams boutique-style cycling classes to high-tech, at-home exercise bikes -- and explains that the open floor plan was recently rearranged. It's something they do every six months to keep the space feeling fresh and get different departments talking, he says. It's a practice he loves, and he stands by it. Though it can be disorienting.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Costco Is Now Offering an Additional Exclusive Perk to Members in All 50 States

Members can now access discounted outpatient medical care through a partnership with healthcare startup Sesame.

Business News

8 People Hospitalized on JetBlue Flight Headed to Florida Due to Turbulence

The turbulent conditions occurred near Jamaica on a flight coming from Ecuador.

Business News

ChatGPT Will Soon Be Able to Speak, Listen and Have Instant Conversations

Open AI announced updates to the AI technology arriving in the next two weeks.

Business News

These Are the Most (And Least) Happy States in the U.S. 2023, According to a New Report

Utah was found to be the happiest state in the country, while West Virginia was the least.

Business News

Taylor Swift Reportedly Pays All Restaurant-Goers' Checks to Clear Out Restaurant For Her and NFL Star Travis Kelce

The star was spotted at Arrowhead Stadium for the Kansas City Chiefs game Sunday night alongside Kelce's mother.

Business News

'I Am Blessed': Woman Finds $100,000 Forgotten Powerball Ticket While 'Going Through Papers'

The 75-year-old retiree from Virginia plans to deposit the money directly to her bank account.