Starting a Business to Fund Your Startup Idea With their dream venture as motivation, Nate Casey and his partners opened a web-consulting firm to raise capital.
By Michelle Goodman •
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Nate Casey and his business partners had a winning idea: a website that lets users correspond with celebrities and professional leaders they admire. They had a name for their venture--Blazetrak.com--and they had entertainment icons and moguls who were interested in participating. The only thing they lacked was money to build the site.
Failing to secure investors, Casey and partner Corey Stanford instead opened a web consulting firm, Clariwebs, with the idea that they would use the profits from that venture to fund their true passion. After more than a year of bootstrapping, they dissolved Clariwebs and launched Blazetrak (along with a third partner, Ronald Harrison), bringing in revenue from day one. Two years later, the site boasts approximately 50,000 registered users from 202 countries and features commentary from 400 celebrities and experts. We asked Casey about making the transition from Clariwebs to Blazetrak.
