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The 12 x 12 x 12 Rule for Successful Networking

If you follow the three parts of this rule carefully, you can learn to network successfully.

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By Brian Hilliard • Jan 10, 2023 Originally published Nov 29, 2017

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Perception is reality. How many times have you heard that saying? Probably enough to know that the way you're perceived really does affect the business you conduct (or don't conduct) with other people. This is especially true when it comes to networking and meeting someone for the first time, and this is where the 12 x 12 x 12 rule becomes so important.

Basically, this rule involves three questions:

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