The Anatomy of a Winning Business Pitch Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.

Angie Allison of Bellies and Babies worked with marketing consultant Megy Karydes to come up with a snappy opener to pitch her wellness service to potential licensors or franchisees: "Bellies and Babies simplifies the business of simplifying life for moms."

The audience: Women who are intrigued by a business that helps other women, and healthcare practitioners who want to add lifestyle services to their practices.

How the pitch addresses them: Those who wish to own a Bellies and Babies location are most interested in the fast start Allison provides through management training, marketing support and consulting for finding qualified staff. For health practitioners looking for add-ons for their practices, the pitch is that Bellies and Babies' services can expand existing client relationships.