The Anatomy of a Winning Business Pitch
Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.
By Joanne Cleaver •
Opinions expressed by Entrepreneur contributors are their own.
Angie Allison of Bellies and Babies worked with marketing consultant Megy Karydes to come up with a snappy opener to pitch her wellness service to potential licensors or franchisees: "Bellies and Babies simplifies the business of simplifying life for moms."
The audience: Women who are intrigued by a business that helps other women, and healthcare practitioners who want to add lifestyle services to their practices.
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