For Subscribers

The Anatomy of a Winning Business Pitch

Here's a breakdown of what a pitch includes and why it works, using a real-life example. Read and learn.

By Joanne Cleaver

Opinions expressed by Entrepreneur contributors are their own.

Angie Allison of Bellies and Babies worked with marketing consultant Megy Karydes to come up with a snappy opener to pitch her wellness service to potential licensors or franchisees: "Bellies and Babies simplifies the business of simplifying life for moms."

The audience: Women who are intrigued by a business that helps other women, and healthcare practitioners who want to add lifestyle services to their practices.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Amazon Is Starting to Let Customers Know What Products Are Returned Often

The e-commerce giant has begun flagging certain items that were frequently sent back.

Branding

10 Easy Ways to Upgrade Your Digital Branding With User-Generated Content

Struggling to outshine established industry giants? Learn how to apply user-generated content for powerful digital branding in this comprehensive guide and build your brand's unique recognition in the market.

Business News

A Scammer Posing as Elon Musk Tricked a Florida Principal into Sending $100K in School Funds: 'I Fell for a Scam'

Dr. Jan McGee has since resigned as principal of Burns Science and Technology Charter in Oak Hill, Florida.

Business News

The Largest Egg Producer in the U.S. Saw Profits Increase By 718% Amid Soaring Prices

Cal-Maine Foods brought in over $320 million in profit for the quarter ending in late February 2023.