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For Subscribers

Want More Customers? Use This Simple 5-Step Process to Create an Irresistible Pitch It's not hard to get customers to "yes" if you know what they need.

By Terry Rice

This story appears in the September 2023 issue of Entrepreneur. Subscribe »

Q: I have a great idea for a service, but how do I know if people want it? - Shana, Tucson, AZ

If you want to create an irresistible offer, you can't start with your solution. You must start with other people's problems — and those problems must be big enough that they'll pay to solve them.

How do you know what they'll pay for? Ask them!

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