For Subscribers

Why You Should Be Obsessing Over Every Tiny Detail of Your Brand

Knowing when to correct things will help you create a consistent brand that will establish your value in the market.

learn more about Tina Frey Clements, CPC

By Tina Frey Clements, CPC

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Have you ever had someone meet you for the first time, and 10 minutes into the conversation, he/she says your name – and it's wrong?

Oof - painful. So, what do you do? Do you correct them immediately? Do you leave it alone and hope he or she will figure it out on their own? And if they don't, do you live with the name Teresa instead of Susan for the duration of your relationship?

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