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In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.

How Ad Blockers Benefit Both Consumers and Advertisers

Content creators must always think of their audience's preferences and tailor strategies to their customers.

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.