Media Houses Are Blocking AdBlockers - And You Should Be Worried Media outlets have launched a worldwide campaign to encourage readers to uninstall ad-blocking software

By Rustam Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

www.thedrum.com

AdBlockers – the solution and savior of millions of internet users worldwide. They clean up the World Wide Web with cleaner webpages, without popups. AdBlockers also speed up web browsing by blocking these high resolution images, Java, flash images, and other distractions. Now imagine a web browsing experience where you would click a link, which leads to exactly what you clicked for. No more annoying lottery winnings, or screensavers or glittery emoticons – just the content you wanted. Sounds dream like right? All this, without a fee or nagging for subscription fees. That's what AdBlockers do.

AdBlockers Hurt businesses

However, AdBlockers hurt grievously those organizations that are running their businesses funded through the revenue earned form ads, which are literally all of them. Most media establishments, especially those that repackage content and present it again have an ad based revenue model. Ads pay for these media establishments that give content away for free. The content you view and observe for free is solely funded by advertisements which if the user blocks, means there's no source of revenue earned to the organization. This could mean pay cuts for journalists that are striving to provide high quality content for readers and nations to view.

Why Indians Need AdBlockers

So where does the average consumer stand? In India with ridiculously slow worldwide internet speeds, even single KB saved form being downloaded adds up significantly in annoyance and sped. This is especially valid in mobile devices where the user pays for each MB. A monthly saving of a few dozen MBs could make tangible money savings.

Legal Standpoint

AdBlocking is legally speaking, completely legal. All operating systems allow provisions to block ads system wide, using hosts file which translates the DNS cache to return back to the user (showing a blank page) instead of an ad page. This saves your internet from downloading specifically the ad file. Browser extensions like AdBlocker will do the dirty job for you, and check for updates automatically. These are all completely legal.

Media fights back

On the downside, intelligently designed websites can detect AdBlockers and are now issuing statements that users cannot browse through the website blocking ads, or making the user morally conscious by stating how we are hurting their business.

This raises a serious debate over whether we want a newer model for web communications where content is not only available for free but also without annoying ads. Perhaps sponsored content is the new way to go.

What do you think of ad blocking? Do you use one or do you hate one? Let us know in the comments on our official Facebook page Entrepreneur India.

Rustam Singh

Sub-Editor- Entrepreneur.com

Tech reporter.

Contact me if you have a truly unique technology related startup looking for a review and coverage, especially a crowd-funded project looking to launch and coverage.

Related Topics

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Marketing

7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

Business News

Elon Musk Sues ChatGPT-Maker OpenAI, Accuses the Company of Working to 'Maximize Profits For Microsoft, Rather Than For the Benefit of Humanity'

Musk claims that OpenAI's partnership with Microsoft threatens its original mission as outlined in a founder's agreement.

Business News

Who Owns The Rights to Your AI-Generated Content? Not, It's Not You. Uncover The Scary Truth That Puts AI Users At Risk.

The realization that copyright laws do not protect AI-generated material might come as a shock to many.

Starting a Business

The Step-By-Step Guide to Finding Your Niche and Target Market

As the saying goes, 'If you try to sell to everyone, you will sell to no one.'