18 Things Testing Your Ads Can Teach You About Effective Advertising
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
The 6 Essential Components of Effective Sales Letters
Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
4 Advertising Principles From Ad Legend David Ogilvy
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
4 Tips to Find the Best Copywriter for Your Business
Before you hire your company's copywriter make sure they fit these four qualities.
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.