Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
Crafting effective ad copy is easy-if you follow this expert advice.
Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
Testing is the only way you can know your promotions are working and make sure you're getting the best response possible. Find out more about how research can help you create ads that work.
Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Before you hire your company's copywriter make sure they fit these four qualities.
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Creating a white paper can be a powerful strategy for any business-yours included.