Customers Have a Search Reflex. Will Your Brand Get a Second Look?
You can't game the system. You can only feed it.
Instagram Promises to Quit Putting Old Posts Atop Your Feed
Instagram isn't switching back to a chronological feed, but the company is planning to roll out some changes to 'ensure that newer posts are more likely to appear first in feed.'
Facebook Might Be Shrinking Your Audience but There's Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.
3 Biggest Cybersecurity Threats Facing Small Businesses Right Now
Nearly two-thirds of businesses suffered a cybercrime in the past year. There is no reason to think there will be fewer this year.
3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo
Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you're already behind, it will be very hard to catch up.
SEO Is More Than a Numbers Game. The Real Goal Is Engagement.
Algorithms change, but quality content that engages your audience is always be a winning strategy.
How a Blurry Cow Highlights Weaknesses in Google's Face Recognition
The search engine's algorithms accidentally blurred a cow's face in the name of privacy.
What Your Business Needs to Avoid the Wrath of Google
Learn how to recover from a penalty and grow your business.