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Algorithm

Machine Learning

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.

Customers Have a Search Reflex. Will Your Brand Get a Second Look?

You can't game the system. You can only feed it.

Instagram Promises to Quit Putting Old Posts Atop Your Feed

Instagram isn't switching back to a chronological feed, but the company is planning to roll out some changes to 'ensure that newer posts are more likely to appear first in feed.'

7 Strategies to Grow Your Facebook Audience

Live video needs to be a part of your social strategy.

Facebook Might Be Shrinking Your Audience but There's Lots You Can Do About It

Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.

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Technology

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News and Trends

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Facebook

An Updated List of Facebook's Algorithm Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.
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SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

Algorithms change, but quality content that engages your audience is always be a winning strategy.
Blogging

Why You Should Republish Old Blog Content

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Google

How a Blurry Cow Highlights Weaknesses in Google's Face Recognition

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SEO

What Your Business Needs to Avoid the Wrath of Google

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Facebook

After Trending Topics Scandal Breaks, Facebook Says 'Rigorous Guidelines' Exist to Maintain Neutrality

The social media network says no news outlets are prohibited from appearing on its trending topics list.
Facebook

Facebook Reportedly Suppressed These Kinds of Stories

The claim comes from a journalist who worked on the platform's 'trending' sidebar, which shows popular articles and topics on a certain day.