With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
Getting developers to take ownership of the work they're doing is key to your project's ultimate success. Here's how to do it.
Remember the most important principle of app design: "Keep it simple, stupid."
Not all relationships are perfect when building an app. Here are four tips to follow if you need to get out of the weeds with an unprofessional developer.
The new platform, called PowerApps, is available in preview.
Focus on app distribution, bundling and user retention to climb that elusive top 25 list.
But your software developers can get close to creating a perfect one. Here's how.
The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
Can the two sides work together as partners, not as client and provider?
Streaming music, videos and games is still largely free. How do you get your piece of the pie?
The new Apple TV has Siri support and a brand-new operating system for third-party apps.
Android has been the preferred OS until now, but heads up, small business: Here comes Microsoft.
Small businesses investing in mobile need to make sure their apps make it into the magic two-dozen or so apps that customers use regularly.
App use by small businesses is set to double. The good news is they are easier than ever to develop.