Uber's and Lyft's political loss on an important proposition in Austin provides marketers important insight on towing the line between personalization and invasion.
The idea behind what is being dubbed the Compromised Identity Exchange is to charge those most likely to be hit with follow-on fraud for access to information that reduces their risk.
The two companies spent more than $8 million to repeal a city ordinance, but voters said by a margin of 56 to 44 percent they wanted the fingerprint checks to stay.
These fun facts and figures reveal everything from some of the now incredibly successful companies that initially launched at SXSW to what attendees are eating and drinking while in Austin.
Bill Powers' days as the head of UT's flagship campus are numbered. If he gets his way, he'll stay through next May. It's anyone's guess at the moment.
As of this week, 35 of New York City's subway stations offer Wi-Fi. And in Austin, Texas, commuters are now able to store transit passes and tickets on their smartphones.
At CGI, students offer edible bugs, YouTube grants super commenting powers, lessons from MIT's Comedy Hack Day, Thrillist's founders tell their startup story. This week's notable news and tantalizing tidbits for entrepreneurs:
Tax-planning startup GoodApril analyzes key benchmarks for entrepreneurs, including the median salary for a technology employee and the price of office space.
Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.