Austin

News and Articles About Austin

Uber Bummed: How Uber and Lyft Lost an Important Political Fight
Uber

Uber Bummed: How Uber and Lyft Lost an Important Political Fight

Uber's and Lyft's political loss on an important proposition in Austin provides marketers important insight on towing the line between personalization and invasion.
Peter Gasca
Startup Looks to Connect Breached Data With Those Facing Likely Fraud
Startups

Startup Looks to Connect Breached Data With Those Facing Likely Fraud

The idea behind what is being dubbed the Compromised Identity Exchange is to charge those most likely to be hit with follow-on fraud for access to information that reduces their risk.
Uber, Lyft Spend Big, Lose Big in Texas Vote on Driver Fingerprinting
Ridesharing Apps

Uber, Lyft Spend Big, Lose Big in Texas Vote on Driver Fingerprinting

The two companies spent more than $8 million to repeal a city ordinance, but voters said by a margin of 56 to 44 percent they wanted the fingerprint checks to stay.
How This Company Is Making Millions in an Ultra Crowded Market
Marketing Bootcamp

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Marketing Bootcamp

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Catherine Clifford
3 Cities That Have Found the Secret Sauce for Startup Success
Cities

3 Cities That Have Found the Secret Sauce for Startup Success

These cities have a steady influx of educated budding professionals.
SXSW Declared a Drone-Free Zone
SXSW

SXSW Declared a Drone-Free Zone

Organizers kindly request you take your drone somewhere else.
Linda Lacina
Beyond Comfy Shoes and Extra Chargers: The Advanced Guide to Surviving SXSW
SXSW

Beyond Comfy Shoes and Extra Chargers: The Advanced Guide to Surviving SXSW

Darling, sit down. Someone will do that for you.
Linda Lacina
Headed to SXSW? Here Are Some Crazy Facts About the Conference. (Infographic)
SXSW

Headed to SXSW? Here Are Some Crazy Facts About the Conference. (Infographic)

These fun facts and figures reveal everything from some of the now incredibly successful companies that initially launched at SXSW to what attendees are eating and drinking while in Austin.
Laura Entis
Will University of Texas President Get the Ax?
Education

Will University of Texas President Get the Ax?

Bill Powers' days as the head of UT's flagship campus are numbered. If he gets his way, he'll stay through next May. It's anyone's guess at the moment.
Kim Lachance Shandrow
SXSW: How a Small Festival Brought Austin Big Business
SXSW

SXSW: How a Small Festival Brought Austin Big Business

For the city of Austin, and especially its growing cohort of tech entrepreneurs, South by Southwest has become the little festival that could.
Neil Parmar
How to Survive South By Southwest
SXSW 2014

How to Survive South By Southwest

A veteran attendee shares his tips on making the most of this tech and networking festival.
Bryan Keplesky
My, SXSW, How You've Changed
SXSW 2014

My, SXSW, How You've Changed

As this Austin festival has grown, so has its scope and the expectations of its attendees.
Neil Parmar
Lunch Seekers: 3 Free Apps to Help You Locate Gourmet Food Trucks
Connected Entrepreneur

Lunch Seekers: 3 Free Apps to Help You Locate Gourmet Food Trucks

Dig into one of these appetizing apps and go get your local food truck grub on.
Kim Lachance Shandrow