Marketing To A High-End Consumer, Using The Luxury Strategy

The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.

The Brand Builder: HRH Princess Reema Bint Bandar Al Saud

Alfa International's former CEO Princess Reema is focusing on the brand proliferation of Baraboux, a better leathers line of ergonomic luxury bags.