Vincent Bastien

Vincent Bastien

Professor of Marketing, HEC Paris

About Vincent Bastien

Vincent Bastien, currently a teacher of luxury marketing strategies, holds a Master of Sciences from the Polytechnique School of Paris and a MBA from HEC; and is also alumni (SEP) of Stanford Business School. Bastien started his career in the Group Saint-Gobain in 1972, where later he became the CEO of Saint-Gobain Desjonquères. From 1988 to 1995, he was the CEO of Louis Vuitton. In 1995, he headed the Beauty Branch of SANOFI (Yves Saint-Laurent, Yves Rocher, Nina Ricci, Sanofi Beauté) and was the CEO of Yves Saint Laurent Parfum. In 1998, Bastien joined Vendome Luxury Group as the General Director of Lancel. Having left the luxury industry, Bastien directed Smart Valley, a startup IT consultancy group, and later was CEO of Quebecor World Europe. He is the author, with Jean-Noël Kapferer, of a book on luxury strategy in French (Luxe Oblige) and in English (The Luxury Strategy).

More From Vincent Bastien


Marketing To A High-End Consumer, Using The Luxury Strategy

The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.