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BC Marketing

10 Questions to Ask When Hiring an SEO Consultant
Search Engine Optimization

10 Questions to Ask When Hiring an SEO Consultant

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
Kim Lachance Shandrow | 7 min read
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Adam Kleinberg | 4 min read
New Foursquare Feature Could Increase Check-Ins for Businesses

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.
Jason Fell | 2 min read
3 Content Aggregation Tools for Social Media Marketing

3 Content Aggregation Tools for Social Media Marketing

With these tools, you can turn customer-generated social content into marketing for your business.
Cynthia Boris | 3 min read
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Brent Gleeson | 4 min read

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How to Upload and Optimize YouTube Videos for SEO
Marketing

How to Upload and Optimize YouTube Videos for SEO

Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
Michael Miller | 4 min read
When Social Media Is Not Your Best Marketing Strategy
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When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Jim Joseph | 3 min read
5 Lessons in Local Mobile Advertising from Big Brands
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5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
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How Location-Based Social Networks Are Changing the Game for Businesses
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Brian Honigman