Beacons
The Creative Ways Small Businesses Are Using Beacon Technology
Service with a signal.
Forget Beacons: The Future of Retail May Be Magnetic
A new technology -- which uses a building's unique magnetic signature to locate not just stores, but also products -- aims to transform the way we shop at malls.
Target Is Getting Into the Beacon Game
The beacons will send location-based product recommendations, coupons and other alerts to customers via Target's iPhone app.
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
Facebook Is Giving Out Free Bluetooth Beacons to Businesses
Local businesses that have tested Facebook's Place Tips have seen an uptick in traffic on the social networking site. Now, you can try the feature yourself.
Everything Business Owners Need to Know About Beacons
Find out what beacons are, how they work, what they cost and more.
4 High-Tech Ways to Order Food That Didn't Exist Last Year
Smartwatches and beacons and telepathy, oh my!
McDonald's Boosts McNuggets Sales With iBeacon Test
If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.
5 Tactics to Get Digitally Prepared for Black Friday Weekend
Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Here are six strategies that companies must have in place to woo customers this holiday season.