Beacons

Forget Beacons: The Future of Retail May Be Magnetic

A new technology -- which uses a building's unique magnetic signature to locate not just stores, but also products -- aims to transform the way we shop at malls.

Target Is Getting Into the Beacon Game

The beacons will send location-based product recommendations, coupons and other alerts to customers via Target's iPhone app.

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

Local businesses that have tested Facebook's Place Tips have seen an uptick in traffic on the social networking site. Now, you can try the feature yourself.

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