Beacons

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.

Laura Entis

· 2 min read

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

Local businesses that have tested Facebook's Place Tips have seen an uptick in traffic on the social networking site. Now, you can try the feature yourself.

Kate Taylor

· 2 min read

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.

Mikal E. Belicove

· 3 min read

Kate Taylor

· 4 min read

McDonald's Boosts McNuggets Sales With iBeacon Test

If you're near a McDonald's in Columbus, Ga., get ready for coupons to start popping up on your iPhone.

Kate Taylor

· 2 min read

5 Tactics to Get Digitally Prepared for Black Friday Weekend

Regardless of where you sell your goods or services primarily, a little advanced digital preparation can help you take advantage of "Windfall Weekend."

Mike Canarelli

· 4 min read

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.

Puneet Mehta

· 5 min read