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Everything Business Owners Need to Know About Beacons

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This story appears in the April 2015 issue of Entrepreneur. Subscribe »

Q: What are beacons, and how can they boost my sales?

Beacons are small, wireless broadcasting devices that transmit a data signal that can be received by a smartphone—in this case, the one belonging to your customer. Once the beacon and smartphone connect, a retailer or service provider can instantly deliver a welcome message or discount.

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