Brand Advocates

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

Andrea Huspeni

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?

Jeremy Gin

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?

Sujan Patel

Why Salespeople Should be Advocates and Not Thought Leaders

Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.

Jen Spencer

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.

John Boitnott

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.

Jason Parks

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.

Aishwarya Arora

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.

Social-Media Advocacy Is the Future (Just Not the Way You Think)

We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.

Kevan Lee

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?

Bill Sussman