Brand Advocates

Business News

Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling

Preparation provides a valuable leg up when making a name in the crowded media business.

Business News

Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.

The question isn't whether brands should take a stand but how and when.

News and Trends

#7 Steps To Advocate Trade Policies

Economists have had a massive collision on trade policy, and they offer a sturdy foundation for free trade and for elimination of trade blockades. Though the intention of a trade accord is to ease up trade, the actual supplies are heavily shaped by conjugal and global political realities

Business News

Building the Right Network for Your Business

People are waiting to meet you, so put yourself out there.

Business News

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

Business News

This One Surprising Thing Could Be Sabotaging Your Brand

Drunk posting on Facebook isn't flattering for you or your employer.

Business News

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

Business News

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?

Business News

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

Business News

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?

Business News

Why Salespeople Should be Advocates and Not Thought Leaders

Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.

Business News

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.

Business News

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.

Business News

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.

Business News

Employees Are Your Biggest Brand Advocates

Engage staff to show off your culture.