Brand Advocates

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

This One Surprising Thing Could Be Sabotaging Your Brand

Drunk posting on Facebook isn't flattering for you or your employer.

Aaron Agius

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

Andrea Huspeni

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?

Jeremy Gin

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?

Sujan Patel

Why Salespeople Should be Advocates and Not Thought Leaders

Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.

Jen Spencer

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.

John Boitnott

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.

Jason Parks

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.

Aishwarya Arora

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.