Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
6 Ways Your Customer Service Department Can Generate More Revenue
Your customers love you, but are they improving your bottom line?
What Emirates Airline Can Teach You About Brand Advocacy
Why should a company not in the luxury transportation business study a company that is?
Why Salespeople Should be Advocates and Not Thought Leaders
Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.
You Can't Achieve Big-League Success With a Minor-League Social Media Strategy
Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm
Your PR firm will be a creative engine for your company, once you have built a productive relationship.
The Secret of Million-Dollar Brands Is Their Cult-Like Following
Your brand's hardcore, true believers are the most persuasive advocates possible.
Social-Media Advocacy Is the Future (Just Not the Way You Think)
We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.