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Brand Advocates

Growth Strategies

Building the Right Network for Your Business

People are waiting to meet you, so put yourself out there.

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

This One Surprising Thing Could Be Sabotaging Your Brand

Drunk posting on Facebook isn't flattering for you or your employer.

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

6 Ways Your Customer Service Department Can Generate More Revenue

Your customers love you, but are they improving your bottom line?

More From This Topic

Marketing

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
Branding

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
Sales

Why Salespeople Should be Advocates and Not Thought Leaders

Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.
Branding

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
Public Relations

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Brand Advocates

Employees Are Your Biggest Brand Advocates

Engage staff to show off your culture.
Social Media Marketing

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.
Social Media Marketing

Social-Media Advocacy Is the Future (Just Not the Way You Think)

We currently view social-media advocacy as a one-way street, when we should be thinking of it as give and take.
Branding

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?