brand journey

MINISO's Miyake Junya Talks about Expansion & Brand Journey
brand journey

MINISO's Miyake Junya Talks about Expansion & Brand Journey

In an interaction, MINISO's Co-founder and Chief Designer Miyake Junya shares the brand's philosophy, vision and expansion plans
Pooja Singh | 4 min read
Tracing Berger Paint's Growth Journey

Tracing Berger Paint's Growth Journey

From catering to only industrial customers, the company now reaches the retail market in a significant way
Shivangi Asthana | 1 min read
Advice from a Pathfinder

Advice from a Pathfinder

Ally has its roots in the former GMAC, the General Motors subsidiary that for more than 80 years provided car buyers with financing through GM dealers
Entrepreneur India | 6 min read
A Look at the Brand Journey from Biscuits to Bisleri

A Look at the Brand Journey from Biscuits to Bisleri

Only after sell out to Coke, Chauhan set out to make Bisleri a major brand, hence the first milestone or highlight was to create a terrific distribution network.
Nishi Kumari | 6 min read