📺 Stream EntrepreneurTV for Free 📺

Tracing Berger Paint's Growth Journey From catering to only industrial customers, the company now reaches the retail market in a significant way

By Shivangi Asthana

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock
Shivangi Asthana

Entrepreneur Staff

Former Correspondent - Entrepreneur India

I am a Correspondent at Entrepreneur India, reporting news on SME, funding and investment of Indian business. Previously, I was working with Thomson Reuters as a journalist covering Global News & at Forbes Group covering interior design and architecture section. I am a post-graduate in Journalism from Mumbai University & graduate in Engish literature from Hindu College, DU. You may reach me at sasthana@entrepreneurindia.com. 
Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Leadership

How Mindset Plays a Role in Your Entrepreneurial Success

Don't overlook the importance of mindset when you're starting or growing a business.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.