Building a Business
Become a Product Licensing Machine Using These 8 Strategies
Learn the reason why most product ideas get licensed and how to take advantage of it.
By Stephen Key
Brand Licensing
Building a Business
Is Your Product Idea Right for Licensing? How to Tell
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.
By Stephen Key
Building a Business
How Licensing-‘in’ a Brand Can Wildly Grow Your Product Business
This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.
By Stephen Key
Building a Business
6 Steps to Qualifying a Prospective Licensee
Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Building a Business
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
By Jeff Lotman