Brand Licensing
Brands
Extend Your Brand's Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
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Partnerships
10 High-Profile Brand Partnerships That Struck Gold
Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
