Brand Licensing

Branding

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.

Extend Your Brand's Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.

Licensing Another Brand's Name Could Help Your Company Grow

Brand licensing benefits small to midsize companies looking for their customer.

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.

How Licensing-'in' a Brand Can Wildly Grow Your Product Business

This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.

More From This Topic

Licensing

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.
Partnerships

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.