Brand Licensing

Licensing Another Brand's Name Could Help Your Company Grow

Brand licensing benefits small to midsize companies looking for their customer.

Pete Canalichio

· 4 min read

Is Your Product Idea Right for Licensing? How to Tell

Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.

Stephen Key

· 4 min read

How Licensing-'in' a Brand Can Wildly Grow Your Product Business

This contributor tells how he did a deal with Disney and how gaining entry to the Magic Kingdom was easier than he'd thought.

Stephen Key

· 7 min read

6 Steps to Qualifying a Prospective Licensee

Before you sign on the dotted line, make sure you know a lot about the company you're doing business with.

Pete Canalichio

· 4 min read

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.

Jeff Lotman

· 6 min read