Become a Product Licensing Machine Using These 8 Strategies
Learn the reason why most product ideas get licensed and how to take advantage of it.
How Can Brand Licensee Business in India Witness Robust Growth?
Brand licensees, who don't endorse the 'Make in India initiative', should have a good supplier from where they could import the product by prioritizing the product quality
Exploring the Scope of Entertainment Licensing in India
Global interest around Indian IPs has grown massively over the years
In the Age of Sensory Overload, How Can Brands Define Their Identity?
It is important, more than ever, for brands to look beyond the vanilla branding tactics and focus on brand ideals and genuineness with customers
Exploring the Scope of Indian Licensing Space in Coming Years
Is India leveraging the power of brand licensing properly?
A Licensing Beginner? This is What You Should Avoid
5 common brand licensing mistakes to escape
Unable to Grasp the Concept of Licensing? This is Your Perfect Guide
Let's dive into the world of licensing
Grow Brand Value While Accelerating Revenue Growth
Three ways to expand the licensing value of your brand.
Extend Your Brand's Reach With Licensing
The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate.
This Bollywood Director Runs India's First Branded Content Studio
India's licensing industry is pegged at USD 1.4m, however, in the coming year, it is expected to grow multifold
Licensing Another Brand's Name Could Help Your Company Grow
Brand licensing benefits small to midsize companies looking for their customer.
Brands that Make Products Come Alive
Brand licensing strategy has been used globally to breathe the right brand experience into innovative lines
#Five Tips For Entrepreneurs Who Are Keen To Start A Licensing Business
Licensing is a marriage, look for a long-term brand to sustain
Why This Entrepreneur Is Betting High On Brand Licensing
"When it comes to the gender, girls have a better aesthetic sense than boys."
Is Your Product Idea Right for Licensing? How to Tell
Can your idea be manufactured at a reasonable price point? Can it be easily explained? If the answer is "yes," sit back and watch the royalty checks roll in.