brand positioning
Starting a Business
The 3 Steps to Building a Winning Brand Strategy
Creating a brand strategy doesn't have to be complicated. Here's where to start.
brand positioning
Greatness Begins With Understanding the Basics of Business
Entrepreneur's must parse the difference between one hit wonders and companies with longevity.
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Your Value Soars When You Separate From the Herd
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
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The Entrepreneur's Simple Guide to Business Concepts
Here are quick phrases to help clarify and solidify terms that many people get confused.
Branding
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Branding
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
brand positioning
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
Branding
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
