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Should You Be 'Disruptive' or 'Best-in-Class' When Positioning Your Company? Correct Answer: Neither of These.
The 5 steps you should take to position your company
Greatness Begins With Understanding the Basics of Business
Entrepreneur's must parse the difference between one hit wonders and companies with longevity.
Can You Ever Be a 'Prophet In Your Own Land'?
You may be too familiar to local audiences, so you may need to work from the outside in.
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
You Can Be Bitter, or You Can Get Better
When you are challenged to rethink how you do what you do, view it as a blessing.
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Build up your legacy with this advice from the musician behind "God Bless the USA."
Your Value Soars When You Separate From the Herd
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
The 3 Steps to Building a Winning Brand Strategy
Creating a brand strategy doesn't have to be complicated. Here's where to start.
The Staff of Entrepreneur Media, Inc.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
The Entrepreneur's Simple Guide to Business Concepts
Here are quick phrases to help clarify and solidify terms that many people get confused.