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brand positioning

brand positioning

The Importance of 'Positioning' Your Brand When You're Just Starting Out

Positioning may seem simple on the surface, but few people give it the time it deserves.

Greatness Begins With Understanding the Basics of Business

Entrepreneur's must parse the difference between one hit wonders and companies with longevity.

Can You Ever Be a 'Prophet In Your Own Land'?

You may be too familiar to local audiences, so you may need to work from the outside in.

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.

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