More Posts on brand positioning
Should You Be 'Disruptive' or 'Best-in-Class' When Positioning Your Company? Correct Answer: Neither of These.
The 5 steps you should take to position your company
Greatness Begins With Understanding the Basics of Business
Entrepreneur's must parse the difference between one hit wonders and companies with longevity.
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Build up your legacy with this advice from the musician behind "God Bless the USA."
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
A remarkably large percentage of entrepreneurs do far too little market research before launching their product.