brand positioning

4 min read

News and Articles About brand positioning

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.

Laura Ries

2016-02-24 17:49:50

Rebranding

Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.

Elise Mitchell

2016-01-08 16:30:00

Entrepreneur Mindset

You Can Be Bitter, or You Can Get Better

When you are challenged to rethink how you do what you do, view it as a blessing.

2015-07-22 14:00:00

Make More Happen

A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."

2015-05-20 22:00:00

Make More Happen

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?

The Staff of Entrepreneur Media, Inc.

2015-04-29 21:30:00

Make More Happen

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.

2015-02-26 15:30:00

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.

2015-01-14 19:00:00

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.

Greg Petro

2014-12-11 19:15:00

Business Optimization

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.

2014-11-05 15:30:00

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.

2014-10-22 15:30:00

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.

2014-10-15 14:45:00

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.

2014-10-08 14:45:00

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.

2014-10-01 14:30:00

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.