brand positioning

Greatness Begins With Understanding the Basics of Business

Entrepreneur's must parse the difference between one hit wonders and companies with longevity.

Can You Ever Be a 'Prophet In Your Own Land'?

You may be too familiar to local audiences, so you may need to work from the outside in.

John Brubaker

Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.

You Can Be Bitter, or You Can Get Better

When you are challenged to rethink how you do what you do, view it as a blessing.

John Brubaker

A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."

John Brubaker

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?

John Brubaker

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.

Jim Joseph

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.

Greg Petro

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.

Jim Joseph