brand positioning

Greatness Begins With Understanding the Basics of Business

Entrepreneur's must parse the difference between one hit wonders and companies with longevity.

Cynthia Johnson

· 6 min read

Can You Ever Be a 'Prophet In Your Own Land'?

You may be too familiar to local audiences, so you may need to work from the outside in.

John Brubaker

· 4 min read

Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.

Elise Mitchell

· 4 min read

You Can Be Bitter, or You Can Get Better

When you are challenged to rethink how you do what you do, view it as a blessing.

John Brubaker

· 3 min read

A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."

John Brubaker

· 6 min read

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?

John Brubaker

· 4 min read

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.

Jim Joseph

· 4 min read

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.

Greg Petro

· 6 min read

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.

Jim Joseph

· 3 min read

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.

Jim Joseph

· 3 min read