brand positioning

News and Articles About brand positioning

Here is How to Position Your Product as a Premium Brand
Marketing Bootcamp

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.
Laura Ries
Rebranding

Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
Elise Mitchell
You Can Be Bitter, or You Can Get Better
Entrepreneur Mindset

You Can Be Bitter, or You Can Get Better

When you are challenged to rethink how you do what you do, view it as a blessing.
John Brubaker
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Make More Happen

A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."
John Brubaker
Your Value Soars When You Separate From the Herd
Make More Happen

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
John Brubaker
The 3 Steps to Building a Winning Brand Strategy
Make More Happen

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.
The Staff of Entrepreneur Media, Inc.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing Bootcamp

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
Marketing Bootcamp

Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It

A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Greg Petro
The Entrepreneur's Simple Guide to Business Concepts
Business Optimization

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.
Jim Joseph
Position Your Brand So It Reflects Who You Are
Marketing Bootcamp

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Jim Joseph
The Single Greatest Gift From Creating a Brand-Positioning Statement
Marketing Bootcamp

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Jim Joseph
Use Your Brand Positioning as a Compass for All Aspects of Your Business
Marketing Bootcamp

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Jim Joseph
Beloved Brands Connect Emotionally to Lead the Pack
Marketing Bootcamp

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Jim Joseph
Find Your Brand's Proof Points
Marketing Bootcamp

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Jim Joseph