brand positioning
News and Articles About brand positioning
Take It From The Pros
![Laura Ries]()
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
Rebranding
![Elise Mitchell]()
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
Entrepreneur Mindset
![John Brubaker]()
You Can Be Bitter, or You Can Get Better
When you are challenged to rethink how you do what you do, view it as a blessing.
Take It From The Pros
![John Brubaker]()
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Build up your legacy with this advice from the musician behind "God Bless the USA."
Take It From The Pros
![John Brubaker]()
Your Value Soars When You Separate From the Herd
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
Take It From The Pros
![The Staff of Entrepreneur Media, Inc.]()
The 3 Steps to Building a Winning Brand Strategy
Creating a brand strategy doesn't have to be complicated. Here's where to start.
Take It From The Pros
![Jim Joseph]()
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Market Research
![Greg Petro]()
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
America's Small Business Heroes
![Jim Joseph]()
The Entrepreneur's Simple Guide to Business Concepts
Here are quick phrases to help clarify and solidify terms that many people get confused.
Take It From The Pros
![Jim Joseph]()
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Take It From The Pros
![Jim Joseph]()
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Take It From The Pros
![Jim Joseph]()
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
Take It From The Pros
![Jim Joseph]()
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
brand positioning
![Jim Joseph]()
Find Your Brand's Proof Points
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
