Brand

Marketing

5 Digital Marketing Mistakes Every Brand Should Avoid

The internet is offering marketers the perfect opportunity to reach out to their customers and influence their decisions

Management

Paula Deen Is Cooking Up a Comeback

Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.

Growing a Business

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.