When you are so passionate about your venture, why should you name your dream just anything?
Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
Names can imply strength, value, connection or friendliness, or they can set opposite tones.
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Your business will stand out with these tips for naming a new venture.
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Social entrepreneur and educator Steve Mariotti on why naming your business is one of the most important decisions you'll make.
From inspiring quotes and giant-brand mishaps to tips on starting up and growing a business, here are the stories that became our readers' favorites this year.