The Unconscious Power of Brands
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News and Articles About Business Psychology
How to Design the Perfect Logo (Infographic)
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
SXSW: How to Build a Staff That Works
A psychology expert on this panel reveals tricks and tips to help get more out of your team.
How to Work With a Narcissist
Tips and tricks for managing relationships with a less-than-ideal personality type.
3 Ways to Use a Rivalry to Increase Your Business Performance
Unlike competition, rivalry is personal, and it can either have a profoundly positive or negative impact on overall performance.
How to Recover Professionally When the Client Just Didn't Trust You
Losing a deal because the prospect got a better deal elsewhere is a small problem compared with losing the deal because they didn't want to do business with you.
Deciding Your Next Move When the Prospect Abruptly Has 'No Time'
Sales is always about solving a problem or satisfying a desire, but sometimes your customer just isn't in a hurry.
15 Psychological Triggers to Convert Leads Into Customers
Here's how you can get more customers who can't wait to buy your products and services.
Make More Happen
Learning to Embrace Failure
A young entrepreneur's ability to embrace failure is paramount to his or her long-term success in business.
Starting a Business
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