Business Psychology

News and Articles About Business Psychology

The Unconscious Power of Brands
Consumer Psychology

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?
Darrah Brustein
How to Design the Perfect Logo (Infographic)
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Kim Lachance Shandrow
SXSW: How to Build a Staff That Works
SXSW

SXSW: How to Build a Staff That Works

A psychology expert on this panel reveals tricks and tips to help get more out of your team.
Jacob Hall
How to Work With a Narcissist
Psychology

How to Work With a Narcissist

Tips and tricks for managing relationships with a less-than-ideal personality type.
Rebekah Iliff
3 Ways to Use a Rivalry to Increase Your Business Performance
Competition

3 Ways to Use a Rivalry to Increase Your Business Performance

Unlike competition, rivalry is personal, and it can either have a profoundly positive or negative impact on overall performance.
Laura Entis
How to Recover Professionally When the Client Just Didn't Trust You
Professional improvement

How to Recover Professionally When the Client Just Didn't Trust You

Losing a deal because the prospect got a better deal elsewhere is a small problem compared with losing the deal because they didn't want to do business with you.
Eddy Ricci
Deciding Your Next Move When the Prospect Abruptly Has 'No Time'
Sales Strategies

Deciding Your Next Move When the Prospect Abruptly Has 'No Time'

Sales is always about solving a problem or satisfying a desire, but sometimes your customer just isn't in a hurry.
Eddy Ricci
15 Psychological Triggers to Convert Leads Into Customers
Marketing

15 Psychological Triggers to Convert Leads Into Customers

Here's how you can get more customers who can't wait to buy your products and services.
Learning to Embrace Failure
worth-knowing

Learning to Embrace Failure

A young entrepreneur's ability to embrace failure is paramount to his or her long-term success in business.
Justin Hedge
OK

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