The big opportunity for businesses to win with this technology lies with how well it succeeds in making their customer interactions more personable and intuitive.
These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.
'This is the first time we're putting a stake in the ground and creating a specific experience with bots front and center,' says the messaging app's CEO.
