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Click Through Rates

Small Business Heroes

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.

How Often Should You Send Marketing Emails?

There's no magic number. Find your sweet spot.

How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

Mobile isn't an option any more. Your customers are on the move and you'd better be, too.

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