Community building

Growing a Business

She Imagined a Specific Type of Culture Before Starting Her Business — Then Grew It From 1 Cart to Cult Status: 'Magical Things Happening'

When Salt & Straw CEO and co-founder Kim Malek dreamed up a Portland-based ice cream shop in 1996, she wanted to prioritize community in more ways than one.

Growing a Business

Want to Build a Business For the Long Haul? Follow These Steps to Become a Good Corporate Neighbor

Companies that listen to the local community and respect its needs are laying the foundations for long-term success

Growing a Business

5 Lessons I've Learned While Building a Thriving Online Community

In a digital world controlled by algorithms that demand your attention and fight to trigger a jerk-knee reaction, communities bring order to chaos and — most importantly — quality.

Growing a Business

Chasing Social Media Algorithms Is Out — Community Is in. Here's How to Create Connections That Matter.

It's time to ditch the noise and create meaningful connections.

Marketing

31 Ways to Market Your Business on a Budget

Using these 31 low-cost marketing ideas, you can take your business to the next level. Plus, marketing and advertising advice from industry veterans.

Social Media

Tired of Trolls? Here's Why Creators and Businesses Are Doubling Down on Private Online Communities.

As public online spaces deteriorate, finding new ways to build authentic community is becoming more important than ever.

Growing a Business

How Startups Can Leverage the Power of Community to Weather Any Storm

Why community is the unsung hero of startup success — and how to harness the power of community in times of crisis.

Franchise

Making Your Community The Secret Weapon in Rapid Franchise Expansion

Why local support and customer investment could be your franchise's ticket to unprecedented growth.

Growing a Business

3 Heartwarming Tales of Local Businesses Giving to Their Communities, And Getting Much More In Return

From an ice cream shop with a "scoop fund" to a tour guide company that helps fundraise to save local restaurants, these mom and pop businesses owners know serving their communities will serve their businesses in the long run.

Franchise

3 Proven Methods of Boosting Franchise Operation Sales

Improving the numbers isn't as hard as some brands make it out to be, and getting just 10% better can result in amazingly amplified revenue.

Leadership

How to Build a Thriving Community That Will Skyrocket Your Business

Build a strong community, and transform your business with these proven strategies.

Growing a Business

3 Simple Ways to Build Social Commerce for Your Business

Explore three easy ways to build an engaged online community for your business and increase your revenue in the process.

Growing a Business

3 Lessons Subscription-Based Businesses Can Teach You About Building Connections and Fostering Community

Here's why metrics and data alone won't help you reach the next phase for your business.

Marketing

3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process

Increase your sales and become an authority in your industry.

Marketing

How to Build Your Own Community and Create Raving Fans for Your Brand

To create a strong online community for your brand, make sure you execute these four things.