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Company Reputation

Should Entrepreneurs Start With a Reputation or an Idea?
Company Reputation

Should Entrepreneurs Start With a Reputation or an Idea?

Zuckerberg was an idea guy; Musk built his enterprises on his reputation. Which category describes you?
Jayson DeMers | 5 min read
Global Citizens Will Expand Your Company's Reach -- and Reputation

Global Citizens Will Expand Your Company's Reach -- and Reputation

Even your own next-door neighbors may take offense to your branding. So, bring hire globally to bring a global perspective. Here's how.
Elliot Tomaeno | 6 min read
You Shall Be Judged By the Company You Keep!

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
Phil La Duke | 4 min read
Does Your Organization Make a Great First Impression?

Does Your Organization Make a Great First Impression?

Has it occurred to you that that great applicant you want is interviewing you even as you're interviewing him?
Doug and Polly White | 5 min read
5 Ways to Take Control Over Your Startup's Public Image

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Luis Gallardo | 4 min read

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The 5 Worst Twitter Marketing Fails of 2014
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow | 6 min read
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell | 4 min read
Fighting Trolls, Spammers and Troublemakers Online
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Fighting Trolls, Spammers and Troublemakers Online

Handle sharp criticism and protect your brand's reputation in these four ways.
Jeffrey Hayzlett | 4 min read
Does Your Company's Branding Really Matter in Recruiting?
Hiring

Does Your Company's Branding Really Matter in Recruiting?

Before a candidate even arrives at an interview, he or she will know lots about your company. Here's how your organization can be smartly positioned.
Will Staney | 3 min read